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The Story Behind

The No Formula Podcast

My announcement video I posted on LinkedIn at the end of 2019.

Keep scrolling for the whole story

The Idea

The Idea

Hi, I'm Laura L. Bernhard and I am the host of The No Formula Podcast. I graduated in 2016 with a Bachelors' Degree in Marketing and Management, in Montreal. In 2018, while networking, I met a lot of very interesting people, most of whom were entrepreneurs. 

Fast forward a year when I started using LinkedIn a lot more. Again, I met very interesting people and many of them were entrepreneurs. 

Two things crossed my mind: 1) Many people need to hear these great stories of challenges, lessons and ultimately success, 2) How can I ask entrepreneurs anything I want without sending a creepy message on LinkedIn saying, "Hey can I pick your brain?" :P

I decided to start a podcast, where I can ask entrepreneurs anything I wanted in a setting where I can share it with the world. 

How I Started

How I Started

I started working on The No Formula Podcast on August 29, 2019. I remember because it was a Friday and I was at work when the idea came to me. That weekend, I asked two people to be on the podcast and they both agreed. They were entrepreneurs I met while networking in 2018. We had kept in touch. As you can imagine, they were very excited. And that got me excited!

That Monday I realized the name I wanted to name my podcast was already taken. In that moment, I thought I shouldn't continue. This was a sign that I should stop. I know it sounds dumb but that's exactly what I thought. At that point, however, I remembered the two very excited entrepreneurs I asked to appear on the podcast. I couldn't let them down! So I continued.

It took me a month to find a name for this podcast. But as soon as I got that out of the way, I got to work. I paid someone to create a logo, I formed this website, and I reached out to potential guests. I got 10 interviews done before the end of the year. That was my goal. I wanted to launch the first thing in the new year. 

I had a name, the branding and a purpose. I was set to go. I launched on January 14, 2020. And the rest is history.

The Name

The Name

I didn't want the podcast name to include my own name. I know a lot of people do that but I knew my name wouldn't help with the visibility of the brand. I decided to focus on the content and the guests. The podcast was to give you just a glimpse into the hard work, dedication, and perseverance into the lives of real entrepreneurs. 

I came up with DOZENS of names but none of them captured what I was trying to convey. And somehow I came up with The No Formula Podcast because there is no formula to success.

Every week I would interview different entrepreneurs, with different stories, from different industries. Each one of them would tell me about their journey, the lessons they learned and about their expertise.

It was perfect. 

Note from the Host

Note from the Host

Thank you so much for reading this far. I truly appreciate your support. Also, if you listened to The No Formula Podcast, thank you! I hope it helps you throughout your journey, no matter where you are on your path.


Don't forget to subscribe to your favorite channel (Apple Podcasts, Google Podcasts, Spotify, YouTube, Anchor) so you don't miss an episode and be sure to follow on Instagram, Facebook and Twitter

Thanks. Enjoy!


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